Mobile-Friendly Websites | Google Penalties | SEO | Mobilegeddon

Mobile-Friendly Websites

Mobile-Friendly Websites | Ultimate Marketing Tool

Mobile-friendly and search results. It’s long been iterated, about the importance of a mobile-friendly website for your business. Then there’s the positive user experience of potential clients. However, now Google have rolled out an update to mobile search results and taking action on the mobile-friendly ranking signal they have adopted. These changes will affect every business with a web presence which does not have a mobile-friendly website. If you have a website which is outdated and does not meet the following criteria;

  • Avoids software that is not common on mobile devices.
  • Uses text that is readable without zooming.
  • Sizes content to the screen so users don’t have to scroll horizontally or zoom.
  • Place links far enough apart so that the correct one is tapped.

Search Engine Mobile-Friendly

Prior to these algorithm changes by Google a label was introduced to indicate if your website was mobile-friendly, this was dubbed “Mobilegeddon“.

If SEO (search engine optimisation) does not interest you, then these changes won’t be either. If however, you have a website for your business and are serious about marketing your products or services then investment in your online status is a priority.

Business Sculptor offers a no obligation website checking service, included in this are the following;

  • Meta Information Rating
  • Page Quality
  • Page Structure
  • Link Structure
  • Server Test
  • Security Vulnerabilities
  • External Factors

Traffic To Your Content

Your website is the store front of your business. Don’t take any chances on missing out on sales without a thorough and analytical provider providing the best support possible. So if your mindset is…no problem I have a web guy which looks after that…think again.

I would always recommend obtaining a second opinion in terms of technical structure, design merits and cost before settling with your current provider.

So get in touch and see what Business Sculptor can offer your business.

Website Speed | What Is Acceptable? | How Slow Is Slow?

Website Speed

What is Website Speed?

Website speed essentially refers to the speed with which Web pages or media content is downloaded from website hosting servers and displayed onto the requesting Web browser. Page load time is the duration between clicking the link and displaying the entire content from the web page on the requesting browser.

There are three core aspects necessary to understand page speed in context of user experience and website performance:

  • The view of time taken in delivering the requested material along with the accompanying HTML content to the browser
  • Browser response to page load requests
  • The view of end-users as the requested web page renders on the browser. This is the ultimate measure of page load speed.

Website performance subsequently impacts on search engine rankings developed under proprietary and undisclosed algorithms. Incorporating key factors including page speed, user experience, website responsiveness and a whole lot of other website performance metrics.

The absolute critical principle in maximising website performance is to focus on page speed optimisation from the initial stages of design. Plugins, server side scripts and final tweaks all impact on page speed and load times. Yet many Web developers tend to overlook page load times in their website development and design strategies.  Some of the biggest household names have overlooked this crucial element.

How Slow is Slow?

Any page which loads slower than the blink of an eye, which is approximately 400 milliseconds. Yep that’s right…Google have discovered that the barely perceptible page load time of 0.4 seconds is long enough to cause users to search less.

Online businesses have all the resources they need to deliver content instantaneously. To leverage and complement these resources, business need speed optimised websites that deliver the best user experience.

What Happens When They Don’t?

1 in 4 visitors would abandon the website if your website speed online, takes more than 4 seconds to load. While 46 percent of users will not revisit poorly performing websites. Website owners have a mere 5 seconds to engage visitors before they consider leaving, while 74 percent of users accessing the mobile site would leave if it takes longer than 5 seconds to load. Every one-second delay in page load time could lead to $1.6 billion in annual losses for online merchants as big as Amazon.

47 percent of ecommerce customers expect page load times of less than two seconds before they consider leaving and 40 percent of users would abandon the site at the third second of waiting, before a performance analytics tool even captures their presence on the site.

Acceptable Website Performance

So what is the neuroscience and acceptable rhythm acceptable by users of websites? It is 100 milliseconds. That’s how long it takes the Occipital lobe in our brain stores visual information as Sensory memory.

Google researchers suggest page load times of less than 100 milliseconds give visitors the illusion of instantaneous website response as the visual Sensory memory processor in our brain works in bursts of 100 milliseconds. The memory store clears itself after o.1 seconds as photoreceptor cells in the eyes transmit more information to the Occipital lobe.

1 second of page load time does suffice in maintaining seamless flow of though, users feel in control of their Web browsing activities. The mental stress is not aggravated unless the website fails to respond as desired.

At 10 seconds of delay, visitor attention is barely kept. The sensation of impatience, frustration and feeling of abandonment is usually strong enough to keep visitors from revisiting such slow websites again.

The Psychological Conundrum

Abandoning a website due to a slow page. Is not always the quickest path to access the desired information on the Web. An average user would spend several extra minutes browsing fast-responding but irrelevant websites. Instead of waiting a few more seconds for sluggish relevant websites to respond.

Considering the vast library of resources on the Web. Users will eventually find the required information on another website. The eventual losers in this, are online businesses unable to deliver their message fast enough to hold a users interest.

Website Speed | What We Do

We make sure that every single page, image and text is designed with speed from the ground up. No missed opportunities or frustrated customers trying to access your business. Business Sculptor efficiently builds in speed as standard, so that you get the best results every single time.

Search Engine | Search Engine Optimisation | SEO | Google

Search Engine

Search Engine | Passionate about Performance

Search Engine Optimisation (SEO) is a powerful method used to increase a website’s visibility for the products and services offered on search engines such as Google, Yahoo and Bing. Organic search results has the lions share of web traffic and SEO puts your business in front of the widest possible audience.

Your website will be competing with millions of other websites to try and get people to visit. It is therefore crucial to optimise your site through SEO so that your website will be found above your competitors. As a long established internet marketing and SEO company in Fife, we have the skills and capacity to ensure our clients get to the top of Google and stay there.

Why Choose Us as Your SEO Partner?

  • Leading SEO business with over 10 years experience
  • We only use ethical techniques to benefit in the longer term
  • Results driven SEO business in the heart of Fife
  • Excellent track record of delivering successful SEO campaigns

Our goal is not only to bring a consistent flow of targeted visitors each month but also to analyse your visitor’s behaviour and optimise their journeys to ensure maximum sales, maximum enquiries and promote your business.

We use tools to monitor customer patterns to further develop the web pages and improve your customer conversions to obtain sales. Every key stroke and movement of the mouse is incorporated in our analysis, to ensure the best possible results. Our experience in SEO and in business puts us in the unique position to provide the best possible partnering and support as your business grows.

Based on your industry, Business Sculptor offers bespoke SEO services . Every website is unique and we are dedicated  to achieve and sustain the necessary level of traffic you require in order to make a substantial return on investment.

Website Speed | Performance |


Domain Names | Ranking | Organic Search

Domain Names

Domain Names Debate

It’s long been debated about whether or not keywords in domain names positively influence a website’s search rankings, and while that debate will likely continue for some time (especially as more businesses adopt new GTLDs), there is some definitive proof that the share of keyword domains in the search results has decreased continuously in recent years.

Domain Names | Ranking Factors

In its 2015 Google ranking factors study, Searchmetrics has analyzed the top 30 search results for 10,000 relevant keywords and 300,000 websites appearing on and found that while 9 percent of the URLs (in the top 30 results) included the keyword in the domain in 2014, this figure is down to just 6 percent in 2015.
As a refresher, domainers, and those looking to give their sites an organic boost, would choose “” if they were in fact selling cheap airfare to Europe.


The data from Searchmetrics certainly shows a decline in keyword-rich domains in the top 30 search results, but also, wisely, points out that this drop also likely has to do with the poor user experience that these websites (especially exact-matching ones), in most cases, provide. For those companies offering strong user experiences (indicative of low bounce rates, high time on site, etc.) on their keyword-rich domains, may still appear high on the SERPs.
– Read more.