Mobile-Friendly Websites

Mobile-Friendly Websites | Google Penalties | SEO | Mobilegeddon

Mobile-Friendly Websites | Ultimate Marketing Tool Mobile-friendly and search results. It’s long been iterated, about the importance of a mobile-friendly website for your business. Then there’s the positive user experience of potential clients. However, now Google have rolled out an update to mobile search results and taking action on the mobile-friendly ranking signal they have adopted. These changes will affect every business with a web presence which does not have a mobile-friendly website. If you have a website which is outdated and does not meet the following criteria; Avoids software that is not common on mobile devices. Uses text that is readable without zooming. Sizes content to the screen so users… Read More

Continue Reading
Website Speed

Website Speed | What Is Acceptable? | How Slow Is Slow?

What is Website Speed? Website speed essentially refers to the speed with which Web pages or media content is downloaded from website hosting servers and displayed onto the requesting Web browser. Page load time is the duration between clicking the link and displaying the entire content from the web page on the requesting browser. There are three core aspects necessary to understand page speed in context of user experience and website performance: The view of time taken in delivering the requested material along with the accompanying HTML content to the browser Browser response to page load requests The view of end-users as the requested web page renders on the browser. This… Read More

Continue Reading
Search Engine

Search Engine | Search Engine Optimisation | SEO | Google

Search Engine | Passionate about Performance Search Engine Optimisation (SEO) is a powerful method used to increase a website’s visibility for the products and services offered on search engines such as Google, Yahoo and Bing. Organic search results has the lions share of web traffic and SEO puts your business in front of the widest possible audience. Your website will be competing with millions of other websites to try and get people to visit. It is therefore crucial to optimise your site through SEO so that your website will be found above your competitors. As a long established internet marketing and SEO company in Fife, we have the skills and… Read More

Continue Reading
Domain Names

Domain Names | Ranking | Organic Search

Domain Names Debate It’s long been debated about whether or not keywords in domain names positively influence a website’s search rankings, and while that debate will likely continue for some time (especially as more businesses adopt new GTLDs), there is some definitive proof that the share of keyword domains in the search results has decreased continuously in recent years. Domain Names | Ranking Factors In its 2015 Google ranking factors study, Searchmetrics has analyzed the top 30 search results for 10,000 relevant keywords and 300,000 websites appearing on Google.com and found that while 9 percent of the URLs (in the top 30 results) included the keyword in the domain in… Read More

Continue Reading