Why a Mobile Friendly Website?
In 2014 an interesting thing occurred. Mobile devices, smartphones & tablets use have overtaken traditional desktop and laptop computers, and since then have progressively increased the gap. This is not just in the UK but across the world, the trend for browsing the web on a mobile device is ever increasing. Why not? The technology is increasing, the quality of screens and investment from manufacturers into the sonic quality of these mobile devices is phenomenal. Couple this with the easy accessibility, no more waiting for 10 mins while your desktop boots up to find that latest gadget, ebook or download. Just swipe your phone and in a few seconds your task is done…enter the mobile friendly website.
So when you have a business with an outdated website…a non responsive product. Any potential customers will just click off and look for one they can actually browse, read and find the contact details with ease.
Mobile-Friendly | Enter Google
At the beginning of 2016, Google began tagging websites which were ‘mobile-friendly’. This was in preparation for the release of a Google Update in May 2016, which changed the algorithm and now promotes mobile-friendly websites in search results, which indirectly penalises any website which is outdated, unresponsive and non mobile friendly. This is bad if your business hasn’t yet updated.
The website should be all about a positive user experience, not a series of squinting, zooming and scrolling. Browsing should be effortless, if it is effortless this translates into sales and a positive experience when promoting your brand.
Not Sure Yet?
Look at your website on your smartphone and ask yourself if this is how you want customers to view you? The investment on your digital marketing will pay dividends and aid business growth. Can you afford to stay behind?