Mobile Friendly Website | Mobile versus Desktop | Why Mobile Is Needed

Mobile Friendly

Why a Mobile Friendly Website?

In 2014 an interesting thing occurred. Mobile devices, smartphones & tablets use have overtaken traditional desktop and laptop computers, and since then have progressively increased the gap. This is not just in the UK but across the world, the trend for browsing the web on a mobile device is ever increasing. Why not? The technology is increasing, the quality of screens and investment from manufacturers into the sonic quality of these mobile devices is phenomenal. Couple this with the easy accessibility, no more waiting for 10 mins while your desktop boots up to find that latest gadget, ebook or download. Just swipe your phone and in a few seconds your task is done…enter the mobile friendly website.

So when you have a business with an outdated website…a non responsive product. Any potential customers will just click off and look for one they can actually browse, read and find the contact details with ease.

Mobile-Friendly | Enter Google

At the beginning of 2016, Google began tagging websites which were ‘mobile-friendly’. This was in preparation for the release of a Google Update in May 2016, which changed the algorithm and now promotes mobile-friendly websites in  search results, which indirectly penalises any website which is outdated, unresponsive and non mobile friendly. This is bad if your business hasn’t yet updated.

User Experience

The website should be all about a positive user experience, not a series of squinting, zooming and scrolling. Browsing should be effortless, if it is effortless this translates into sales and a positive experience when promoting your brand.

Not Sure Yet?

Look at your website on your smartphone and ask yourself if this is how you want customers to view you? The investment on your digital marketing will pay dividends and aid business growth. Can you afford to stay behind?

Mobile-Friendly Websites | Google Penalties | SEO | Mobilegeddon

Mobile-Friendly Websites

Mobile-Friendly Websites | Ultimate Marketing Tool

Mobile-friendly and search results. It’s long been iterated, about the importance of a mobile-friendly website for your business. Then there’s the positive user experience of potential clients. However, now Google have rolled out an update to mobile search results and taking action on the mobile-friendly ranking signal they have adopted. These changes will affect every business with a web presence which does not have a mobile-friendly website. If you have a website which is outdated and does not meet the following criteria;

  • Avoids software that is not common on mobile devices.
  • Uses text that is readable without zooming.
  • Sizes content to the screen so users don’t have to scroll horizontally or zoom.
  • Place links far enough apart so that the correct one is tapped.

Search Engine Mobile-Friendly

Prior to these algorithm changes by Google a label was introduced to indicate if your website was mobile-friendly, this was dubbed “Mobilegeddon“.

If SEO (search engine optimisation) does not interest you, then these changes won’t be either. If however, you have a website for your business and are serious about marketing your products or services then investment in your online status is a priority.

Business Sculptor offers a no obligation website checking service, included in this are the following;

  • Meta Information Rating
  • Page Quality
  • Page Structure
  • Link Structure
  • Server Test
  • Security Vulnerabilities
  • External Factors

Traffic To Your Content

Your website is the store front of your business. Don’t take any chances on missing out on sales without a thorough and analytical provider providing the best support possible. So if your mindset is…no problem I have a web guy which looks after that…think again.

I would always recommend obtaining a second opinion in terms of technical structure, design merits and cost before settling with your current provider.

So get in touch and see what Business Sculptor can offer your business.